HEINEKEN - 0.0 PROHIBITION

During presidential elections in Argentina the Electoral Ban prohibits the sales of alcoholic beverages for 24 hours. Despite the ban, beer ads keep on running selling a product that no one can buy. We created 0.0 Prohibition, a commerce platform to recognize beer ads during the ban and turn them into coupons for free Heineken 0.0.

Furthermore, during the electoral ban, supermarkets are forced to cover the shelves where alcoholic beverages are sold, to take advantage of this situation, we created a special POS shelves designed to sell Heineken 0.0 and help stores respected the ban. The billboards covers the entire beer shelves leaving a hole so clients can grab Heineken 0.0