BELDENT - FRESH VOICES

Beldent, is a brand from Mondelez, the equivalent of Trident in the rest of the world but in Argentina. In order to connect with young people, without doing the typical campaign for the gen Z made by old, we create a campaign wanted fresh voices of young people to be heard louder than ever. With renowned Latin American rapper Ecko and 100,000 teens who participated in the campaign, we composed the most collaborative song in history.