FABOGESIC IBUPROFEN - A RESPONSIBILITY DOSE
The pharmaceutic industry pushes for overblown sales of painkillers, making up all kinds of reasons to justify their consumption. After much social listening, we found consumers simply believed them, without considering any risks. In Argentina alone, 60 people die every day, and more than 100,000 are hospitalized every year. There was one thing left to do: be honest. The big challenge was to advertise for a painkiller without partaking in the merciless schemes the industryresorts to, which harm consumers rather than curing them. We put together a responsible campaign, considering people’s health before sales – and it worked out great.